5h ago | Posted by Arima Sentea
In this post, I’m going to show you four powerful tactics anyone can use to write stellar ad copy.
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1. Show viewers how you’ll solve their problem
When it comes to writing ad headlines, most businesses start and stop at plugging in keywords. This is the first thing a visitor will read after all.
Though using the keywords you’re bidding on is important for Quality Score, when everyone (your competition included) is using the same keywords, you don’t really attract much attention.
To stand out, your ad headline needs to mirror the visitor’s end goal (similar to the bridge after bridge copywriting formula).
People click on an ad because it promises to help solve their problem, not because they think the ad checks all the right keyword boxes.
Before you create an ad, think about what the user on the other end wants to accomplish and how your headline can help fulfill that need.
For example, take a look at the ads for the keyword “sell books”: